When stepping into a furniture store, what catches your eye first? Is it the sleek lines of a modern sofa, the rustic charm of a wooden dining table, or perhaps the soft, inviting glow that seems to enhance everything around it? Believe it or not, that glow isn’t just happenstance – it’s a carefully orchestrated aspect of the shopping experience, courtesy of lighting design.

Good lighting design in furniture stores strategically illuminates key show pieces, while setting an atmosphere that makes customers envision the furniture in their own homes. Soft, ambient lighting creates a welcoming atmosphere, while bright spotlights accentuate textured fabrics and intricate designs. 

Lighting is your furniture store’s silent salesperson and is key to upping your furniture sales.

Enhancing the Shopping Experience

Good lighting in a furniture store does more than just illuminate products; it enhances the entire shopping experience. Lighting helps create the energy of a furniture store, ranging from subtle to sophisticated. The right lighting can make all the difference in how customers perceive and interact with the furnishings around them. It can make customers feel as if they entered a Pinterest worthy home and encourage them to invest in a new collection for their own spaces. 

The best lighting designs will not only capture the details of individual pieces, but also the potential of the furniture collections to feel unique to each customer. 

Curating Responsible Lighting Design in Furniture Store

What Watt uses four key points to design individual lighting plans for furniture stores.

1. Merchandising Effectiveness – Good lighting will draw attention and attracts customers, while guiding them throughout the store.  
2. Store Image and Brand Promotion – Exterior-Supports differentiation from nearby competitors.  Interior and store front windows support brand displays, promoting the store concept in both day and night applications.
3. Customer Comfort and Safety – Directs traffic patterns throughout the store, while enhancing the feel and look of a space and providing a safe exit or evacuation.
4. Total Operating and Acquisition Costs – Address both the initial investment cost and the operating costs of running the store.  Consider utility rebates, Federal and State Tax Deductions and the impact on the environment.  Evacuate the ROI or investment payback of alternate lighting technologies.

It can be intimidating going through the countless lightbulb aisles in a department store. What Watt can recommend the best lighting fixtures to showcase the best pieces in your furniture showroom to display accurate color, texture, wood grains and quality. 

Get lit with What Watt! Reach out to Whatwatt.com today.